Sunday, 14 June 2009

California UFO Drones - The Hoax That Keeps On Giving (Bioware & LucasArts)

Bioware, LucasArts and the California Drones?!

Well it seems as if just as the shouts that the California Drones were part of a Viral campaign for the Sarah Connor Chronicles are fading away along comes, “Star Wars: The Old Republic”.

No doubt that this will spurn yet another batch of equally invalid claims that Lucasarts & Bioware were the ones responsible for initially pushing the Drone bandwagon rather than merely jumping on it…..

Don't get me wrong I believe the entire Drone debacle was undoubtedly a hoax, but viral marketing? I for one personally don't buy it and it seems that every time the Drones seem to dwindle in notoriety then yet another rejuvenation comes along, anyway here's the blurb about the game:

“Play Star Wars™: The Old Republic™ and forge your own Star Wars™ saga in a story-driven massively-multiplayer online game from BioWare and LucasArts. Explore an age thousands of years before the rise of Darth Vader when war between the Old Republic and the Sith Empire divides the galaxy.”

And of course the image in question:

And the text that accompanies the image:

“The Jedi have been the noble peacekeepers and diplomats for the Galactic Republic for 22,000 years. While law-abiding citizens look to the Jedi with respect and inspiration, the Galactic Republic's enemies regard the Jedi with suspicion, fear, and anger.

The success of the Sith Empire's military campaign during the Great War saw the deaths of thousands of Jedi. During the sacking of Coruscant, six Masters of the Jedi Council were killed, and in the time since, the Sith have started their own recruitment campaign to seek out Force-sensitive children around the galaxy.

These catastrophes have damaged the Galactic Republic's faith in its legendary protectors, but they are far from defeated. Overwhelmed but fearless, the Jedi have returned to their ancient homeworld of Tython, recommitting to their timeless principles and looking to the future, hoping to restore balance to the Force and peace and justice to the galaxy.

Despite their intentions, the Jedi Order's search for serenity on Tython has been strained. Among the ancient Tythonian ruins, mysterious Force energies abound, and the legacy of a long forgotten darkness has re-emerged. With the arrival of a Twi'lek pilgrim clan determined to settle on Tython in violation of Galactic Republic law, delicate and dangerous trials have arisen for Jedi Padawans in training and for the Order itself.”


Incidentally this is probably the most believable viral marketing link to date if only because the original characters of the LAP were linked to Aurebesh due to their aesthetic similarities.